Sema

Every call answered. No call centre required.

Sema is an AI-powered call centre in the cloud for African businesses. Calls answered in your customers’ own languages, recorded, transcribed and routed to the right person. No hardware, no IT project.

Trusted by
Kuza BusinessHarlos ContainersRUCU University

Sema also runs customer support for Neurotech’s own products, Ghala and Snippe.

What is Semacall?

11
Countries covered, with local numbers in each
1
Number for every customer, everywhere
0
Hardware or call-centre floor required
Uganda
Rwanda
Malawi
Zambia
Côte d'Ivoire
Ghana
Nigeria
Africa's most populous market.
Ethiopia
One of the continent's fastest-growing digital economies.
Kenya
Mobile money and voice infrastructure leader.
Tanzania
Heartland of Swahili, Africa's most widely spoken language.
South Africa
The continent's most mature compliance market.

Semacall turns your business phone line into an AI-powered call centre. One number connects your business to every customer call. No hardware, no call-centre floor. Powered by voice AI on carrier-grade telecom infrastructure, so it works the same way whether your customer is calling from next door or another country.

Our services

01

Always answered

Coverage beyond your team

Your customers get answered even when your team can't pick up: after hours, at peak, on public holidays.

02

Nothing forgotten

Recorded and transcribed

Every conversation is recorded and transcribed, so you can search what was said instead of listening back.

03

Missed calls, handled

Automatic follow-up

A missed call becomes a follow-up, not a lost customer.

04

One line, every market

Multi-country, single number

One support line serves every country you operate in. Customers dial local, you manage it all in one place.

05

Speaks the language

Local-language support

Customers are answered in their own language, not just English.

06

Refreshingly simple

Nothing to install

No phone hardware, no IT project. Live in days, run from a browser.

Security & compliance

Your customers trust you with their business. The phone line should never be the weak point.

  • Calls and recordings are encrypted in transit and at rest.
  • You control access: recordings and transcripts are only visible to the people you authorise.
  • Compliance and audit logs on Enterprise plans keep a record of who accessed what.
  • 99.9% uptime SLA available on Enterprise.
Your data, AI-ready

Ask your business anything

Every call Sema handles becomes structured data: transcripts, tickets, campaigns, customer history, analytics. Not recordings gathering dust, but answers waiting to be asked for.

Sema ships a Model Context Protocol (MCP) server, the open standard for connecting AI to business tools. Link your workspace to Claude and ask about your business in plain language. No dashboard training, no exports, no waiting on reports.

  • “What did customers complain about most this month?”
  • “Ni simu ngapi tulikosa jana?”
  • “Draft a follow-up plan for yesterday’s missed calls.”
Connect ClaudeSetup guide and API keys live in your dashboard.
Claude, connected to Sema
How did our support line do last week?
Asking Sema over MCP:get_overviewlist_callsget_analytics
You took 412 calls and answered 96% within 20 seconds. Missed calls peaked Tuesday lunchtime, and 18 of the 22 got a same-day callback. The top topic was delivery delays: 31 tickets opened, 26 already resolved.
Which customers called more than twice about it?

Illustrative conversation; numbers shown are sample data.

Who is Sema for?

Built for the customer-facing businesses that keep Africa moving. We answer the phones so your team can do the work people are calling about.

Banks & SACCOs

Banks & SACCOs

Compliance-ready recordings

Ferries & logistics
Insurers & brokers
Clinics & pharma
Retail & e-commerce
NGOs & government
Banks & SACCOs
1 / 6

Pricing in TZS

Plain prices, cancel anytime.

Sema Starter

TZS 89K/ month

Your first business line, without the chaos of seven staff mobiles.

  • 1 business number
  • Up to 3 agents
  • 1 IVR menu
  • 200 inbound minutes included
  • Call recording, logs, missed-call tracking
  • Email transcripts after every call

Setup fee: TZS 150,000 (one-time)

Sema Business

Most chosen
TZS 249K/ month

When “I'll just answer it” isn't a routing strategy anymore.

  • Up to 10 agents · 3 departments
  • 700 inbound minutes included
  • Browser-based agent dashboard
  • Smart routing (round-robin, priority, availability)
  • AI-generated post-call summaries
  • Working hours rules
  • 400 transcribed minutes included

Setup fee: TZS 250,000 (one-time)

Sema Enterprise

Custom pricing

For ferries, banks, and SACCOs that take 1,000+ calls a day.

  • Unlimited agents and departments
  • Custom call routing and integration
  • 99.9% SLA available
  • Dedicated success manager
  • Integration with your existing systems
  • Compliance and audit logs
  • Custom onboarding plan

Common questions

How fast can we go live?

Most teams are live within 24 to 48 hours of signing up. There's no hardware to install. We set up your number, menus and agents remotely, and your team answers from a browser.

Can we keep our existing number?

In many cases, yes. Tell us the number you'd like to port when you sign up and we'll confirm what's possible for your country and provider.

What happens when our included minutes run out?

Your line stays on. If you're regularly talking past your bundle, we'll help you move to a plan that fits. Business and Enterprise carry bigger bundles.

Is there a contract?

No lock-in. Plans are monthly and you can cancel anytime; the only upfront cost is the one-time setup fee.

Which countries does Sema work in?

Sema is live in 11 African countries, and one number can serve customers across all of them.

Get in touch

Ready when your customers call.

Tell us about your support line and we’ll set you up. Live in 24 to 48 hours, billed in TZS or USD, cancel anytime.